Have held this stock for a long time. I cannot understand why...

Have held this stock for a long time. I cannot understand why the share price is so low. Does the company or someone know somthing that is not reported.
I have watched people buying their product and how they chose between competiors. The products are good. Closeup toothpaste is not competitive in the consumer range. Is China becoming a big problem in having cheap access to Tallow?
Any comments