With Norman Li on board everything points to China investing in...

With Norman Li on board everything points to China investing in FOD to supply China. Without a doubt, FOD are betting the whole farm on China. Supply to Aussie shops is peripheral and long term irrelevant. IMO - The big ticket item is to expand supply of Premium Fresh Orange Juice (NFC), not frozen OJ concentrate (FCOJ).

Kombucha is a tiny market for hipsters and wellness bloggers.

Here's a link to an interesting article from 2017 about demand for Juice in China. Sorry i could't find anything more recent.

http://www.fruitjuicefocus.com/china-fruit-juice-market/

Juice exports to China