Just some food for thought: 1. A large amount of the amazon...

Just some food for thought:

1. A large amount of the amazon reviews appear to be fake or questionable: http://fakespot.com/product/nuheara-iqbuds-intelligent-wireless-earbuds-nu-317

and if you click on the amazon link for verified reviews most of them are negative.

2. The large number of good reviews on productreviews is obviously fake: https://www.productreview.com.au/p/nuheara-iqbuds.html

Firstly, for such a new product there are 31 reviews. Productreviews site is notorious for this. Secondly most of the 5 star reviews are from customers with 1 review.

This is not non-standard practice or unethical as many companies do this but I think its interesting the company needs to resort to these kind of tactics.

Disclosure: Small holding.