I personally find the negative posts far more interesting than...

I personally find the negative posts far more interesting than all this positive bias cheer leading. For instance battery life, interesting, lets see, is it a problem? No, seems good. Burning cash to market when lukewarm demand, probably right, but from what I can see marketing is generating some hot reviews and getting noticed by big chains, so relaxed with cash burn. Google competition, yep, that could be a major risk given the bottomless pockets of google. But some people don't want to go with a major corporation, they want to be different, but yes, always a risk no matter how good your products are.
So in summary, don't ridicule and rage against the negative, embrace it, use it, DYOR, question your assumptions. I'm happy holding and well positioned for the bounce.