ARR is not an accounting term it’s made up to portray future...

ARR is not an accounting term it’s made up to portray future revenue streams which may or may not happen, churn may increase etc.

its no different to a contractor like DOWNER saying if my customer keeps producing coal for 10 years at 100 bucks a ton then my annual revenue from that customer is X

ARR is used as a deflective statement designed to draw attention from what is a weak cash flow generating business

focus on cash flow and this business has little