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If it weren't for cost, small caps would hire a CSO and CFO, but to keep costs down go for a "CFO" which is a CSO with some accounting/financial reporting background (e.g. audit or commercial accounting). they hate the accounting side of being a CFO so it makes sense that Matt would stay on in a strategy/advisory role.

The new CFO came from a divisional CFO role so a good career step for him to take a group CFO role. He has a good deals background with Spotless so is a good fit for LVT.