Personally I find LTV a rather rubbery figure. Small changes in churn can have a very large impact on LTV, and it assumes the status quo will continue, and it never does. A low churn business projects LTV (revenue) a long way into the future, and unless you have a very serious competitive moat it can all look rosey...
...until it doesn't.
LVT Price at posting:
44.5¢ Sentiment: Hold Disclosure: Held
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