Hi CC, I don't reckon it needs to be customer specific or as detailed as seats won/lost.
Just for eg FY20xx
ARR up $17m
Increase in ARR from existing customers $7.5m
Increase in ARR from new customers $11.5m
Churn of $2m (of which $1.5m was not renewed when client was purchased and the parent company migrated them to an alternate platform).
Gives us a clear picture of where the gains and losses are being made, and indicates where resources are best deployed and where we can best direct our questions of management.
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