Should the definitive agreement between TSN/Salt be signed, the two companies will have a compelling high growth value proposition to present to many Banks, Utility Companies and Institutions etc in India. This is their existing market. The September 2013 Half Yearly Report highlighted, in relation to the estimated 120 million number of people - this is with 'its current Indian relationships'. Yes, current. Salt's target markets are Banks, Merchants & MNO's. TSN/Salt would be able to leverage off each others expansive corporate relationships. TSN's reach (market penetration) would be far greater than anything they've achieved to date on their own. TSN has aligned its strategy with the Reserve Bank of India of 'banking to the masses' i.e, to bring in another 700 million people into the banking system and what better way to achieve this than with mobile-commerce. Banks/Institutions/Utility Companies are going to want to be part of this mobile transaction revolution that is taking place right NOW before their/our very eyes. A JV with a company in this space, will be an a game changer for the company on so many levels.