My feeling is PTL can capture just part of the domestic market in the same way that $300Billion goliath Proctor and Gamble has captured the world market we should do ok .
You mention white king people still buy it rather than the "new product " because even if the chemical formula for the new product is the same consumers prefer the brand they trust.
PTLs focus on gaining profit margin is savvy with brand awareness the key.
Wonder if PTL could do with its own retail outlet in Melb or Syd ?
My feeling is PTL can capture just part of the domestic market...
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