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I live in Hong Kong and travel extensively through the Asian region. Believe me the BAL story is real. This brand is on the shelves at most supermarkets and organic food shops and at a competitive price compared to other organic formulas. The Chinese people have a phobia of their own home-grown products, especially baby formula since a tainted product killed some Chinese baby's a few years ago. Bottom line is the government will not stop the import of baby formula. Bellamy's has legal and appropriate channels getting their product to the Chinese masses, albeit if a new tax is imposed, it would be a negligible impact on the final price. Australian products in China are held in very high regard. The recent pullback has me buying more!