If you look at results and see where the people went to movies - Europe you will see that even in a market that has its own illogical depression type sentiment the movies increase. Not only 3D which by the way doesnt work as well at home.
My Mdonalds experience is not far off the $12 and by the way I have always found groups ( My medical scheme has a deal) to join that allow the price to range between $8 and $9.50 per ticket.
Results are stunning.
By the way you should investigate the movie houses results in UK and USA. It appears that although cheaper at home cabin fever suggests that it is the act of getting out.
AHD Price at posting:
$5.82 Sentiment: None Disclosure: Held