"The HSP program cites 2,608 ALD fittings in total across...

"The HSP program cites 2,608 ALD fittings in total across Australia for 2016/2017 FY."

Yet NUH said:

“We are ready to fill a massive market gap by providing an ALD solution that is much more affordable and one which is more visually appealing and functional: an intelligent wireless earbud that also allows you to listen to music and take phone calls.”

Claiming a "massive market gap" seems unjustified to me in the context of this announcement. And they mention the $539m funding and the HSP program being 70% of total Australian hearing services market rather than mentioning the current 2,608 fittings last FY. But option holders will be happy and then there's a possible higher CR price. I thought the ASX was planning to get more real about ASX company announcements.