Shaver Shop seems to draw more and more attention

Yesterday, SSG was mentioned by Chris Stott (ex. WAM) in a long interview on Livewire.
Chris has worked for a long time with Wilson Asset Management and has a good track record in terms of stock picking.
He said in particular that he bought the stock for his new firm (1851 Capital) in February and still likes the fact that the stock trades at half's of market's valuation, while it continues to have a good growth.
Looking at the order book today and during the last few days, there are more and more people interesting in Shaver Shop.

One figure is a good summary of the story : the company has been growing its like for like sales every month during the last 20 months (of course, driven by the success of their ecommerce business).

Still difficult to understand why it remains so cheap, both in terms of PE and free cash flow yield.
Obviously, the company is slowly correcting its under-valuation, but strange to think that it is just over the valuation in February 20. It has now shown a clear path for growth driven both by their ecommerce business and their business in NZ which is now taking off.