You beat me to it JX. Whyalla Wipeout indeed!
If there is a market, someone will fill it. If there isn't the request should not be contemplated.
I have said before that this venture into juice by CCA would not have been a "seemed like a good idea at the time" type decision that proved to be erroneous. If "Coke" bought into "juice" they were defending their position of dominance by expanding the breadth of their market.
