Depends when I suppose. In the next 5 years? Plausible IMO if they can continue to scale their football app and get bigger ad deals. In the next 3 years? Unlikely, I'd say.
Also, I'd hope they diversify their app selection by repurposing their current successful app.
A company in Japan called "Recruit" does exactly this. They started off with a job search website. But they've basically used the same base application and made minor modifications to it and expanded into tons of other markets (including those that have nothing to do with their name, recruit). They're now just a software company that do all kinds of apps including online marketplace/ classified apps.
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Depends when I suppose. In the next 5 years? Plausible IMO if...
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