This morning I read that Bellamy’s has experienced an increase...

This morning I read that Bellamy’s has experienced an increase in short selling to 16.5%...... However, the price has increased over the last month or so....
I recently read a great post on HC (and can’t currently find it nor credit author) who made a great point of stating that aprox 75% was held by the top 20 shareholders, leaving just under 10% to the common retail investor....
I’m very much holding for the long term. As I’m sure are a number of others. So we would make up a decent number of the 10%.....
With the above numbers, I’m questioning how long can the Shorter’s be holding BAL back..... Surely they will be retreating very soon....
Thoughts...??
Thanks in advance.....
RB