Short squeeze, page-59

I personally don't hate short sellers. If someone believes a share price is going to fall, it's their legal right to short sell (at the moment). How people choose to invest is up to them. But if they correctly predict a business failure, it means they're profiting from other people's misery. If a business goes down the gurgler, their employees get sacked and investors who've gone long do their dough. Not to mention the knock-on effects on other businesses and their employees that deal with the failed business. Misery all round. There's something inherently douchey about profiting from that.

Going long means you believe (and hope) that the business you're investing in will succeed. It's a different mindset.