Ok look. It’s an amazing thing: 10kW from day one to year 10, silent, weatherproof, can operate in 50 Celsius and all that... but gees.. They need a hand with marketing.
1) Phrasing! When you issue a press release about a new battery, don’t use “...fires up..” to describe how you turn it on.
2) And.. the paying public doesn’t need to know the details of what’s inside the box: if you asked an average punter what ‘Zinc Bromine’ is, they’d probably say “Wasn't he that guy from High School Musical..?”
