STT entry long - POP (Primary Opinion) Market Cap: $3.5mill...

STT entry long - POP (Primary Opinion)

Market Cap: $3.5mill
Cash: $1.6mill
Top20 shareholders: 73%
Receiving revenues.

POP is headed by Martin Burke, and the guys behind Melbourne IT as well as Jeff Kennett, former Victorian Premier.
The asset was vended in by BRW top 20 rich list Tom Kiing, who is also the top shareholder in the company.

POP provides an innovative content distribution platform to professional advisory firms and offers a range of subscription content marketing services that enable them showcase their expertise and reach target audiences more effectively.
The initial focus was on the legal industry, however the company has expanded into the Employment and Corporate legal sector.

Importantly, they have achieved over 300 content providers and have secured first revenues.
They continue to sign multiple content distribution partnerships with some of the largest legal and financial services firms across the U.S, U.K, Europe, Asia and Australia.

In summary, a niche market, run by some of the most successful teams in recent years, capped at $3.5mill and generating revenues.