AB1 - Animoca Brands signs deal with Mattel, Inc.
Hong Kong – May 22, 2015 – Animoca Brands (ASX: AB1) has signed an agreement with Mattel, Inc. (NASDAQ:MAT) to create mobile games based on Mattel's portfolio of brands.
As part of the agreement, Animoca Brands and Mattel will jointly invest in the development of mobile and tablet games based on Mattel’s brands for worldwide distribution by Animoca Brands and Mattel. As such, Animoca Brands will be responsible for developing and launching the mobile games, and both companies will jointly market and promote the titles.
