FRX's app launch for both Android and iPhone yesterday. Their marketing seems far more elaborate than NOR's for World Phone - getting partners on board such as multi-award winning Air Asia Airlines (Best Budget Airline). Simply the huge market share of international air travel that Air Asia holds is a significant size of the specific consumer demographic the app is meant for.
Also, the clever way they've launched the app NOW getting close to peak travel season on BOTH iOS and Android is far smarter than what Norwood have done. Even the app names are a testament to how seriously the two companies are taking marketing:
Catchy, hipster-friendly flexiroam vs Bland World Phone.
Simply put, if NOR can be valued as high as it is, FRX will be worth more simply because of the quality of their product and marketing endeavour. Over the next few months, Flexiroam will become a well known name in this particular app type and will become the GO-TO app for at least all travelers in Asia.
Money-wise, FRX having most of their operations based in Asia, their overheads and costs are probably far lower than Perth based NOR.
Search flexiroam on google and you get directed straight to the app. Not the case with World Phone.
Compare the level of professionalism in their youtube videos:
https://www.youtube.com/user/flexiroam
