"Google is cooking something up with gaming. Techcrunch spotted the fact that it recently hired veteran game developer Noah Falstein as “Chief Game Designer,” meaning that it either has some sort of project going that requires a pro like Falstein, or something so enticing that someone like Falstein had to be involved. Falstein has been a game designer for as long as anyone, with a career that goes back to the old point-and-clicks with LucasArts and on through to social and mobile gaming. He’s seen whole sectors of the games industry rise and fall, and that may be why Google wants him on board to make something a little riskier than a new three-star physics-based puzzler."
23 million students (market for ESN) x $50 fee = $1.15 billion revenue potential.
The potential is huge - even 1% of that would be massive.
