fantastic! Just the info I needed. As for the dirt poor farmer theme, yes, I knew this was the 'gimmick' - and have been trying to drum it into my bro-in-law. Of course, he doesn't quite get it, as he looks at his poverty as a curse, and can't see how it can be an attraction to profit, other than in some sense of charity, which he naturally shys away from. Can't blame him of course. Eventually though, I expect him to come around after I show him a few more photos of Byron's hippies trying to be poor, while sipping latte. As for Lygon Street, I'll tell him him it's a bit like Church, and their froffy communion is his bread .
If I get this off the ground I'll be looking further for your operational consultancy, and Lifeguard's corporate assistance. Payment will be quite Robusta. Let me know where to send it. Prepayment is as good as in the mail below.
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(20min delay)