Apparently it's worth following the money. Normally associated with knowledgeable investors. But equally pertinent to sectors too:
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As you can see, the right side graph shows where programmatic advertising is going ie, 2/3 of all digital advertising. This is a massive shift in advertising thanks to the way in which advertising had adapted to the constant improvements in digital technology, such as AI.
Further to my AIY tip, this needs to be considered in light of what they have recently done about it, and the immediate results already seen within hours when they launched their new specific programmatic platform into China: $2M of enquiries within hours. Where will that be by end of the Q?
They (AIM) have partnered with one of SE Asia's largest digital advertising companies (Ambient) and launched a specific programmatic platform that will delve deep into this massive market. AIY holds 30% in AIM.
Left field though, as a new poster on the AIY thread has suggested, he believes the Western Victorian mining prospects are the real game here. Further to my unanswered enquiry a few days ago, does anyone have anything on the mining outfit, Precious Metals?
I don't doubt this could be very profitable if a decent strike is made, but I'm not taking my eye of what is the main game for me: The outbound Chinese tourist market as the largest in the world, and the opening into their programmatic advertising platform has just made, seemingly very successfully.
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