Majority of short positions are held by instutions with large...

Majority of short positions are held by instutions with large long positions hedging their downside.
I agree with you on the product. But it's still a business. Currently being run basically by a lone executive who's main asset appears to be hubris.
I genuinely hope they hit at least the bottom end of Q2 projections, 14.3M. But if they don't there is still downside here. If they do hit somewhere in mid range of expectations I think it will get a decent bounce. But even then I think it will soften and tread water until Q3. That's when we will find out if YE projections are remotely possible. I seriously doubt that any of the analysts that have been asking questions on the Q calls take anything JC says at face value.
If they somehow meet projections there will still be plenty of upside. I am content to wait. All due respect.