gift cards is the best and most profitable sector.
they have done modelling to show not all gift cards are fully spent.... more revenue in their account.
with supply chain issues, adults may have to use gift cards this year.....imagine if eml can capture a 10% of the consumable industry with gift card. What about travel voucher gift cards.
who knows what the future will bring for emls unique line of prducts this xmas.
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