should have known better

The whole destruction of Billabong is self inflicted.

Management can blame the market, exchange rates and the retail sentiment etc .. but at the end of the day they knew that the past 15 years was no way to look after the brand.

It just became a money grabbing ..last man standing exercise.

The analysts don't get it ( never have )but the management and Greasy should have known better.

It's all over !

No chick who used to run Target is going to save the day...

Good luck to all current holders you are going to need it, there is no equity left.

Sorry.. thats reality.

Titch