As @haydus said, Chinese are Only care about the Quality and...

As @haydus said, Chinese are Only care about the Quality and Healthy foods, pay $35/tin is very cheap.
My brother used to pay double price for his boy's formula.
So marketing is the key, have to marketing and deploying across the countries at shops, that would increase sales dramatically.

One local brand, Beiyinmei, sold CNY2.6 billion formula in the first 9 months,
They are selling Stage 3 at CNY178/tin = A$39/tin which is HIGHER than A2 Stage 3 formula's (CNY159/tin = A$35/tin).

A2 formula price is NOT expensive, is lower than average price in China, and lower than LOCAL brand.
If A2M employing a right strategy, potential is HUGE. That's why I re-iterated, to spend as much as we can on Chinese market, return will be massive.
BTW, Beiyinmei, still making loss, and its current market cap is around A$3.5 billion.


Beiyinmei: Stage 3 - CNY178/tin (908g)



A2: Stage 3 - CNY159/tin (900g)