Should Richard Resign?, page-57

Well the plan is to build up the video library with quality content to populate the app. The app gets higher uptake because of the amount of content and with growing user numbers business owners will be more inclined to pay for the service. If that plays out as I have just stated then the business just keeps growing.

The current app is crap but the new one is supposed to be feature rich and if it's as good as anticipated if will make the business boom.

The financing arrangement in place at the moment works well IF the SMEs are willing to pay and I believe that the popularity of the app is the determining factor.

You don't have to like it or even agree with me, however this is what I find exceptional.