My view is that the focus from PAR should be on engaging and educating with HCPs (healthcare professionals early).
the importance in recruiting HCPs over 'consumers' is because HCPs are the doctors that will be recommending treatment options, and in the Australian healthcare system the way anyone gets treatment is by first going to their GP.
If we can educate and inform HCPs (GP, Physio etc) they will be recommending to patients, and it's doctors reco that the public trusts the most.
This means conferences will be important as well as getting research studies in the early days, sales team comes later.
My view is that the focus from PAR should be on engaging and...
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