show me the money, page-2

Bacci, hopefully this will answer your question:

http://www.ipernica.com/IRM/content/Movies/NearMap.html

Basically we plan to gain renewable income from governments and large companies (such as insurers) to be able to invest in developing nearmap to become bigger and better than googlemaps. (or we may already be better, but we are not 'bigger' ..yet)

The real value in nearmap will eventually be having the ability to reach so many people for advertising. eg: facebook.

See this link for the potential revenue from governments, pages 6 & 7.
http://www.ipernica.com/IRM/Company/ShowPage.aspx?CPID=1275&EID=95681130

All the pretty 'pictures' play an important role in demonstrating the effectiveness of before and after shots to the likes of governments, media, insurers, farmers, developers/miners etc.