sigma roll out

Apparently there are some pharmacies selling next week, with all pharmacies in place and starting sales on Sept 1st. Marketing campaign starting then. Sigma have bought 1500 tests and each pharmacy gets 5 initially. Phamacies have an option to return the 5 tests (to Sigma) after 3 months if they have not sold any tests. If sales meet the target average of 1.5/week then for Victoria, Sigma should need to restock within 5 weeks.

Marketing campaign is slanted towards females, as the main "influencers" on health spending and decision making. Targets are influential media personalities, journalists etc. and in the lead up to finals week in Victoria, spouses/partners of footballers via participation in the Cabal Lunch, where they will be doing tests and raffling kits as prizes. Advertising mediums are primarily printed advertising and radio, with TV where they can get interviews.

I think we''l know by the end of Sept whether or not it's sink or swim.