Some people will back these PBB as being a good buy because of the dividend and pe - doesn't work that way.
Both PBB and GUD have dividend yields of about 9% - but big assumption that they can keep paying it. People wouldn't want to hold an investment property to get a 9% rent while the property value halved - yet they happily console themselves with the increased yield as the backside falls out of the share price - go figure!
Won't be the last consumer discretionary stock to warn - the 5th in my radar that I can think of off the top of my head that have done so (also GUD, FUN, CCV and ANC).
Next reporting season around August will be very interesting.
As you say though - they can turn around too so good idea to watch for the turn in fortunes.
PBB Price at posting:
0.0¢ Sentiment: None Disclosure: Not Held