Obviously you've never heard of marketing. That involves...

Obviously you've never heard of marketing. That involves spending money to find new customers. [Rolex has just spending many millions of dollars sponsoring the Sydney-Hobart yacht race. Rolex do this because they know a tiny percentage of race viewers will buy a Rolex as a result.]

You obviously have no understanding of how ecommerce works. Rule Number 1 is to obtain as many users as possible in the shortest time possible. Rules 2 and 3 are exactly the same as Rule 1. Your company is valued entirely on the number of users not the profits. A large user base makes you a valuable buyout target.