"If I can direct a message to ZipTel it would be: if you want to...

"If I can direct a message to ZipTel it would be: if you want to make the best out of the app you got, you need to get the good people to work with you, put the right management and governance structure in place, don't pay someone with no proven record money to do the important work, that can cost you the dear few millions you currently hold in your bank account."

What better way to maximise effective use of capital than performance based advertising? Pay for measurable results. Obviously not the only medium that ZIP will use. Heck I might even stand naked in the middle of a busy street holding out a ZipT banner! Lol!