I'm not making direct 'comparisons' here, but the similarities...

I'm not making direct 'comparisons' here, but the similarities to Cochlear are strong in my view.

In 2011, they had threats of competition and bounced back.
In 2013, they had issues with earnings and bounced back.

This has been a market darling for a very long time. They also have a warm loving feel about them - allowing children to hear for the first time - doesn't get better than that!

Greencross was a market darling, it's in plenty of self managed super funds, it's an Aussie powerhouse, it's in an industry that is heartfelt and growing rapidly.

Just like Cochlear, there is threat of competition, threat of lower earnings etc.

In my opinion, they will bounce back, strong and hard. A 50% decline in share price means a 100% increase when the stock gets back to it's highs.

Cochlear has done it, and Greencross will likely do it.