The big winner for NEA will be getting clients who have used Nearmaps but couldn't justify the high price of the subscription to actually subscribe. (such as single seat customers)
If they can somehow offer these types of customers a package that is attractive enough with out giving it away totally for free then their target market will increase dramatically as will their subscriptions and profits.
By the sounds of it this kind of package isn't too far away...
NEA Price at posting:
33.5¢ Sentiment: LT Buy Disclosure: Held
