Simon today, page-9

I'm pretty sure you're right about that . There's going to be a media campaign and then some initial sales . I think it might spike a bit . That's where the traders will jump in and jump out .

But , it will probably be a while before we have confirmation of their reliability and of a decent pick up in sales numbers .

So , I think we'll see a bit of sp volatility for a while . Good opportunities for people to accumulate along the way .

That said , based on what management are saying and provided they can deliver on those statements ( a big if ) , I don't think there's too long to wait . Hence , I'm getting set now rather than gamble on the ups and downs .