simple clear no nonsense - What have BIG done wrong, page-6

Further... If they weren't publicly listed, then there would have been no disclosure and transparency... So it would have probably unravelled much later in the timeline, probably when the true outcome of the business came to fruition... That is, not many customers accept or repeat business, or their platform is underutilised, or there comes evidence their hits and reviews have been doctored, so their "revenue" rapidly diminishes. Then it turns into a BIG "GFC" and implodes. That's just pure hypothetical, if a private company and in the worst case. Conversely they become a roaring success and no issues.