I think this is a really important question long term for Xero.
Once the platform concept is proven (more or less now), they need to find a way to better extract value from less price sensitive customers, but keep their partners (add on vendors and accountants happy).
That is why payroll and it’s adoption is so critical to Xero in terms of its pricing. From what I’ve read the payroll product is still not up to scratch but they are slowly chipping away at it.
@EmDe any thoughts?
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