Some Sunday background reading as the clock ticks down to Singles Day on Nov 11 - the biggest shopping frenzy in the world, which last year raked in $18 billion in sales in 24 hours!
This year OBJ have the magnetic booster and magnemask competing for those dollars. Some big orders surely must have been placed by P&G in preparation.
Interesting to note that Alibaba, owner of Taobao and Tmall, is focusing on high-end luxury this year, while JD.com is due to launch a new online marketplace, TOPLIFE, dedicated to luxury on Nov 11. Sounds promising for SK II.
http://technode.com/2017/10/25/alibaba-and-jd-gear-up-for-chinas-singles-day-shopping-frenzy/
https://www.*.com.au/alibaba-singles-day-chinas-cyber-monday-2017-11?r=US&IR=T
https://www.singlesday.co.uk/general/how-singles-day-performed-in-2016/
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