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To illustrate just how big the China market is for Olay (and...

  1. mparry
    356 Posts.
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    21/10/17
    20:17
    Post #: 28089576
    To illustrate just how big the China market is for Olay (and potentially OBJ), the recent Cellscience launch event in Beijing, with its brand ambassadors in tow, got an amazing 320 million views on Weibo.

    http://www.parklu.com/insight/olay-releases-cellscience-china-brand-ambassadors/

    http://www.parklu.com/insight/olay-works-china-beauty-bloggers-cellscience/

    Welcome to the new world of marketing in China - KOLs (Key Opinion Leaders)

    http://www.parklu.com/

    https://www.dragonsocial.net/blog/kol-marketing-china/
    OBJ Price at posting: 3.5¢ Sentiment: Buy Disclosure: Held
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    lightbulb Created with Sketch.  Great analysis
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