The above posts are from last year's Singles Day in China. 11 November. Last year, as you can see above, OBJ had no SK-II or Olay products on offer for Singles Day. This year is a different story.
But first, what is Singles Day? What started out as an anti-valentines day has turned into the highest value one-day retail event in all history. This year tmall is expected to generate sales in excess of USD20 billion in one day! A few graphics :
So again, last year, OBJ had no part in this amazing sales event. In the next post I will show you whats on offer this year.
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