I don't have any data directly related to A2's sales. Syntun was monitoring 11.11 over all major online platforms (Alibaba, JD, Kaola, VIP...). They summarised top 10 winners in "Mother and Babies" category, and 4 IF brands have been observed on the list. Wyeth is the champion followed by Friso, Aptamil, and Beingmate. Other brands I didn't highlight are nappies etc.
FWIW the other information I can share is JD's customer review data of their overseas A2 flagship store (https://mall.jd.hk/view_page-83949296.html). I've been checking irregularly to see how daily average reviews vary since 6/18 this year. As I said before roughly 2 out of 3 customers who purchased IF products on JD will write a review, so the number of reviews would actually reflect orders fulfilled.
TBH I have not been sleeping very well recently, deeply concerned by the supply issue.
Singles Day Sales Data!, page-3
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