SK 2 Info

A lot of blogs have covered the SK 2 launch. Essentially they are all covering the same thing, with slight differences in POV/photos from the event. To search for them yourself try -

search.naver.com  and use the term 마그네틱 아이 스틱 = magnetic eye stick
Second from left there is the term 블로그 = blog
You can see it if you scroll down the page also, under the same header.

One of the blogs used to try and translate information, or at least key points.
http://blog.naver.com/krispykreme/220139121943

After a few selfies are done, you get to see the ready room with JE.

First graph at 91,93 and 97% is just survey results talking about the first signs of aging (3 eye areas).
The new finding slide is just an illustration on the 3 areas where the eye ages - 3 points. In other blogs it makes clear that the skin around the eyes (thinning) is the first sign of aging. A side note - also been informed that Koreans prioritise spending on eye creams, and are told to start putting creams on post high school.

81% of candidates noticed increased elasticity.
77% claimed wrinkles were reduced.
* 4 week study

This blog highlights it in blue. Many others in red or bold, about the 3X (aka 300%) more effective than using hands alone.

Theory is over. Next stop is a practise room of such where beauticians (in black, in other blogs) show the guests how to apply the cream. The head honcho in white is scary looking.

Misc comments
- Reiterate the pride of it launching in Korea
- Blog/forum comments heavily anticipating release
- Cream is very light
- One blogger likes the cold feel of the stick around the eyes to sooth, used to use a cold spoon (is this normal?).
- Impressed with the presentation/mechanism of the magnetic stick
- Replace eye cream but not stick.