SK-II Magnetic Eye Kit Online ?, page-23

I don't claim a lot of knowledge about OBJ P&G strategies, but this question on the wand really caught my eye. In the world of marketing I think re-configuring a consumer mindset to accept that a simple looking piece of plastic is something much more special and exciting will require a big marketing effort - and not just at the launch. Mrs Antibody's beauty case - which is the size of Tasmania - reveals hundreds of sundry bits and pieces, brushes, holders, pencils, and cases in addition to the jars and tubes of product. If I chuck the little magnetic wand into the mix it will become just another unidentifiable "thing" at the bottom of the bag, sorry, case. And if you can't find it perhaps the finger will have to do the job. Just a thought.