Thanks @vanquish. Your posted link was interesting, so I dug a little deeper...
There don't appear to have been Beauty and Grooming innovations listed as current needs on the P&G Connect website for some years. The last time I could find an active Need was May 10th 2012, where there was a request (dated Apr 20th, 2011) for:
Column 1 Column 2 Column 3 0 New Skin Delivery Technologies and Methods for Assessment Apr 20, 2011 Identification and optimization of skin delivery technologies are ... more
Regrettably, the full-text of this request is no longer available, but the source of this info is:
http://web.archive.org/web/20120510...nnection-portal/ctx/noauth/0_0_1_4_83_4_15.do
Interestingly, the ASX announcement of a Joint Development Agreement with P&G was May 18th, 2012 (8 days later);
http://www.asx.com.au/asxpdf/20120518/pdf/426c03z9ck28dm.pdf
In conclusion; OBJ responded to the advertised Need, and P&G appear satisfied that they can do it.
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