Unless this group of "experts" get OBJ with its own product range BRANDING, I would suggest very little.
The key though, is what actually are they trying to package and sell to the consumer.
Magnetic what?
The consumer is not interested in all the company jargon "speak". They have no idea of OBJ, so how can you build a customer base.
All the consumer wants to know is what is in it for me?
Eg. Top selling OBJ dish washing liquid with super clean magnetic "vocular minocular" particles to make your dishes a whiter shade of white. OBJ makes the difference. No nasty chemicals in our products. Organic certified, no residue. Healthy washing up for family and dishwasher.
If OBJ's technology can make a difference to a range of consumer products, why are they not doing it themselves.
Look at the ingredients on consumer products on the supermarket shelves, hardly rocket science.
Its marketing.!!!!!!!!!!!!!!!!!!!!!!!!!
I do not care who is on the new board, if they do not know how to market the OBJ technology as a BRAND it's share price will be rated accordingly.
(20min delay)