SKII Wand in Shanghai

Hi All,

Today I spent the day in and around Shanghai and the main retail precinct, much like Bourke St or Pitt St in Melbourne and Sydney.

SKII was prominent and the campaign focus was RNA Power Eye Cream. You'll be pleased to know at every site I visited the magnetic wand was on display. In most cases, displayed 3-4 times with various product arrangements across the stand.

I would share pics, but cannot via iPhone. My overall impression was the wand was as much part of the product mix as the next best product. The merchandise display had a permanent space dedicated to it at all sites. It retailed by itself at 180RMB or $36.

Will share pics when back in Australia, but was pleasantly surprised by its presence.